__________________________________________________________________________________________________
April 9, 2024
Blog
Privacy and Marketing: Insights and Actions from IAB Public Policy + IAPP GPS 24
In the ever-evolving landscape of privacy regulations, staying ahead of the curve is essential for both marketers and privacy professionals.
March 18, 2024
Blog
Understanding marketing privacy: Overlooked aspects, key questions and practical audits
As legislative landscapes shift at an unprecedented pace, marketers must navigate this changing terrain with agility.
January 16, 2024
Video
Connected TV, IP Addresses, and Children’s Privacy Concerns
A discussion on “whether the IP address as household-level identifier could create some children’s privacy concerns.”
November 16, 2023
Event
Ketch, ETP, and Uplevel Present: Data Privacy in the AI Era
“Join us for a dynamic discussion about consumer sentiment, awareness, and expectations around AI and privacy.”
November 6, 2023
Event
Marketing privacy: Overlooked aspects, key questions and practical audits
“Marketing privacy requires continued review and assessment given the introduction of new privacy regulations and rapid change in technologies.”
October 11, 2023
Blog
Life in the Sandbox
“The deprecation of the cookies on Chrome, and the development of Google’s alternative, the Privacy Sandbox, raises fundamental privacy and competition questions.”
August 8, 2023
Podcast
Privacy expert Raashee Gupta Erry educated the FTC on advertising
“In 2020, the U.S. Federal Trade Commission put out a call for advertising experts to advise the regulatory body on advertising and privacy. Raashee Gupta Erry, then a director at GroupM’s Essence, answered that call.”
July 20, 2023
Podcast
Industry DOOH-ers: Raashee Gupta Erry
In this episode, Raashee Gupta Erry, founder of Uplevel and a former FTC advisor, urges marketers to embrace a privacy-first future to address data concerns and build consumer trust.
July 2023
Partnership
Uplevel Joins The Ethical Tech Project’s Enablement Partners
“To support those committed to the journey, the Ethical Tech Project has compiled a directory of enablement partners who are able to guide firms in the systems improvements required to improve their ethical data use posture, enact organizational change, and achieve stronger business outcomes through ethical data use.”
July 11, 2023
Podcast
Fighting Dark Patterns – Dark patterns in digital marketing
“How can marketers benefit from fighting dark patterns in their daily job, and what do they have to keep in mind to gain user trust? These are the topics discussed in today’s episode with Marie Potel and her guest Raashee Gupta Erry, senior expert in marketing advertising and consumer privacy.”
May 24, 2023
Event
Women Leading Privacy Mentor Q&A
May 2, 2023
Press
Meet the Digital Marketer Who Spent Two Years Working For The FTC
“Inside Uplevel, Gupta Erry’s new privacy-focused consultancy for advertisers; why using third-party pixels is an increasingly risky exercise; how regulators perceive ad tech; why the industry is stuck with the term “surveillance advertising” (for now, at least)…”
March 15, 2023
Blog
Context Matters: Personal Information can become sensitive information, hence needs to be protected.
“Recently, BetterHelp, an online counseling service, was fined $7.5 million by Federal Trade Commission (FTC) for sharing consumer’s personal data…Outside of hefty fines, this settlement is particularly for digital marketing folks as it puts direct scrutiny over retargeting tactics using 1st party data, which is a go-to strategy for a cookie-less world.”
February 14, 2023
Blog
Ban and a Carve Out for Marketing: FTC Takes Action Against GoodRx
“In a recent enforcement action, the Federal Trade Commission (FTC) took on GoodRx, leading provider of prescription drug pricing and discount information…Outside of the expected privacy remedies, this news has significant implications for the marketing industry and its practices involving sensitive data.”
January 18, 2023
Blog
Hiding of Behavioral Advertising, in Terms of Service, is called into question under GDPR standards
“2023 started with a serious blow to behavioral advertising. Irish Data Protection Authority (IE DPA) issued a decision to Meta that put its Behavioral Advertising under high scrutiny.”
January 2023
Event
Legal and Marketing: Practical Tips to Work Together to be Privacy Centric
